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Branding Strategy

FlorideLux.ro – leading online flower shop in Romania

This is the business we grew in the e-commerce, we learned and we were able to achieve amazing results using our SEO knowledge and passion for IT & internet.

We started with a small website, custom build and we managed during the years to become the leading flower shop in Romania, with more than 800 keywords specific to the industry on 1st position in google.

We fully integrated the sistem with the ERP and we build applications in order to manage the growth and continuing demand of improvements from our clients.

Client

FlorideLux.ro

Role

Magento 1 & 2 development

Date

June 2003 - March 2022

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Software development for business processes management.

Being involved in the daily business gave us a clear view of the needs of the business. We used our skills to develop a sistem which allowed the flower shop to grow up to 1.5 milion euros in sales per annum and a constant growth of 15% – 20%.

Would you like to work with us?

We fully integrated Magento 1 and Magento 2 with our ERP, our applications and different 3rd parties solutions. They were able to manage the business and to grow constantly over a period of 15 years.

We did the entire branding for our client, brand book, identity and the general communication strategy, along with the entire SEO Strategy.

1500 keywords, more than 800 keywords on the 1st place or in top 3, 3% conversion rate and an amazing strategy for national presence. We did it with passion for SEO & e-Commerce.

Branding

We build a brand from the scratch, from the naming to the entire brand book.

Magento 1 & 2 development

We started with a custom PHP store, after a while we launched FlorideLux.ro on magento 1, and in the end we migrated everything on Magento 2.

Order Management System

We build everything based on real needs, a system that allowed the business to grow year by year with 15 – 20%.

Search Engine Optimisation

We did SEO from the beginning, the way we choose the name, the way we build the website…

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